Marketing For Dentists

Many dentists play a game of whack-a-mole with marketing schemes they hear about at the latest conference, assuming that “if it worked for someone else, it will work for me.” While some of these tactics may indeed generate traffic and patients, most don’t provide any long-term value.

Instead, dentists should focus on implementing effective dental marketing tactics that resonate authentically with their audience. The best marketing for dentists combines both organic and paid strategies to reach their target market and encourage engagement. This includes claiming and optimizing Google My Business, encouraging patient reviews, social media management, and creating blog content with relevant keywords.

Local SEO Tactics

Incorporating local search engine optimization (SEO) tactics into your dental marketing strategy is essential for attracting patients from the surrounding area. This can be done by ensuring your website is mobile-friendly, including important local keyword information, claiming and updating your Google My Business listing, and adding reviews.

Getting the word out about your dental practice through local influencers is another effective way to expand your reach. This can be done by reaching out to influential people in your community like photographers, personal trainers, or musicians, and asking them to make a video or post about their experience at your practice.

Building relationships with doctors who can refer new patients to your dental clinic is a great way to increase your patient base. This can be done by communicating with these medical professionals, letting them know what services your clinic offers, and selling them on the benefits of referring their patients to you.